Moster Maj was the main project of my second Main course at Aarhus Tech. The assignment required us to develop a full concept for a café or restaurant and design its complete visual universe. This included the logo, mascot, visual identity, menu, SoMe content, advertising materials, a mobile app, an animated commercial, product packaging, and a newsletter.

For my concept, I created Moster Maj, inspired by my sister.
It is a warm, child-friendly café and bakery where children can play freely while parents enjoy a calm moment with good coffee and fresh pastries. The brand is designed to feel welcoming and familiar—like visiting a loving family member.